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SIRAT PERFUMES · PRIVACY

Privacy that stays personal.

A clear explanation of what we collect, why we use it, and how you stay in control.

Effective 16 October 2026Last updated 16 October 2026

Sirat Perfumes is a brand of Bin Khalid Enterprises. This policy explains how we handle personal data when you visit siratperfumes.com, shop with us, contact us, or choose to hear from us.

01

Marketing is your choice

New email marketing signups use an unchecked choice and a confirmation email. Order updates remain separate.

02

Clear ways to stop

Unsubscribe in any marketing email, reply STOP on WhatsApp marketing, or contact our privacy team directly.

03

Only what we need

We use data to run orders, support you, improve the website and measure advertising responsibly.

01 / YOUR DATA

What we collect

The information we collect depends on how you interact with Sirat.

When you browseIP address, approximate IP-based location, browser/device information, pages viewed, referring page, cookie or similar identifier, and website or advertising-link interactions.
When you shopName, email address, phone number, billing/shipping address, order details, payment status, support messages, returns and refund information. Payment card or bank details are handled by the payment provider; Sirat does not intentionally store complete card details.
When you contact usYour contact details, message content and information needed to respond through email, phone or WhatsApp.
When you subscribeEmail address, signup source, consent notice shown, consent date/time, confirmation status, preferences, unsubscribe status and email delivery/safety events.
When you interact with adsIdentifiers and events from Meta Pixel, Meta Conversions API, Google Analytics and Google Ads tags, such as page views, product views, checkout steps, purchases and advertising interaction.
A small safety note: Please do not send Aadhaar, PAN, bank-account details, passwords or other sensitive information through ordinary email, WhatsApp or website forms unless we request it through a secure process.
02 / PURPOSE & CHOICE

Why we use it, and how you stay in control

We use personal data to run the store, deliver purchases, provide support, keep the site secure, improve our service and measure advertising.

Email marketing is separate from your order

For a new marketing subscription, we use an unchecked affirmative choice and a double opt-in confirmation email. We do not treat an address as confirmed for marketing until that confirmation link is used.

You can unsubscribe at any time through the link in a marketing email or by emailing safety@siratperfumes.com. Withdrawing marketing consent does not stop necessary order, delivery, refund, account-security or policy messages.

We retain a minimal protected suppression record after an unsubscribe, hard bounce or complaint so we do not add the address back by mistake.

03 / TRACKING

Analytics and advertising

We use website analytics and advertising tools to understand what works and avoid irrelevant ads.

Meta Pixel and Meta Conversions API
These help us measure website activity and advertising outcomes, build and measure audiences, and improve Meta advertising. Events may include page views, product views, cart/checkout actions and purchases. Conversions API may send event data from our server to Meta.
Google Analytics
This helps us understand traffic sources, pages visited, website use and aggregate performance.
Google Ads tags
These help us measure Google advertising performance, conversions and remarketing where enabled.
Your controls
These technologies may use cookies, device identifiers, IP addresses, browser information, event data and online identifiers. Where required by law, we will ask for consent for optional analytics or advertising technologies. You can also manage cookies in your browser and advertising preferences in your Google and Meta accounts.
04 / SHARING

Who may process data

We share data only when needed to operate Sirat, fulfil an order or communication, comply with law, or protect customers and our business.

  • Website hosting, security, WordPress and WooCommerce providers.
  • Payment, shipping, delivery, returns and customer-support providers.
  • FluentCRM, FluentSMTP and Amazon Simple Email Service (SES) for email communications.
  • WhatsApp and Meta, where you use WhatsApp or where Meta Pixel/Conversions API is active.
  • Google, where Google Analytics or Google Ads tags are active.
  • Professional advisers, insurers, auditors and authorities where legally required.

Some providers may process data outside India. Where this happens, we use providers and safeguards appropriate to the service and applicable law. We do not sell personal data.

05 / RETENTION

How long we keep information

We retain data only for the purpose described here, unless a legal obligation, dispute, fraud-prevention need or investigation requires longer.

Unconfirmed email signupDeleted or anonymised after 30 days. No marketing email is sent while it is unconfirmed.
Confirmed marketing profileKept while you remain subscribed; reviewed after 24 months without a verified purchase or click.
Consent and withdrawal evidenceUp to 3 years after withdrawal or the last marketing processing, then erased or anonymised unless a documented reason requires longer retention.
Suppression recordA minimal protected email digest is retained while needed to prevent accidental re-contact and reviewed every 24 months.
Email delivery and security logsUp to 13 months, then erased or anonymised unless needed for an incident, claim or legal obligation.
Orders and accountingRetained under applicable transaction, tax, accounting and legal requirements.
06 / YOUR RIGHTS

Ask us about your information

Subject to applicable law, you may request access, correction, withdrawal of marketing consent, erasure where we no longer need the data, or raise a privacy grievance.

Email safety@siratperfumes.com with the subject line Privacy Request. We may ask for information reasonably necessary to verify your identity. We will respond within a reasonable time and explain if we must retain any information for order fulfilment, a legal obligation, fraud prevention, a dispute or another permitted reason.

PRIVACY & GRIEVANCE CONTACT

Need help with your data?

Nauman Khalid is the privacy and grievance contact for Sirat Perfumes, a brand of Bin Khalid Enterprises.

G74, First Floor, Abul Fazal Enclave Part 2, New Delhi 110025, India

We may update this policy when our services, processing activities or legal obligations change. We will publish the revised policy here and update the date above.

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